The Senior Living CRM That Thinks Ahead

Aline CRM doesn’t just store your leads, it learns from them. Scoring readiness, recommending follow-up, and automating the work so your team can focus on what matters most.

Explore Subscription Tiers

From System of Record to System of Action

Senior living teams aren’t short on leads. They’re short on time, clarity, and connection. Too many tools and too much manual work leave teams reacting instead of engaging. The new Aline CRM subscription tiers change that.

Let us transform your CRM from a system of record into a system of recommendation and action. A system that learns, guides, and automates, so your team can sell smarter. Powered by Aline Intelligence™, this next-generation CRM surfaces prospect readiness, recommends next steps, automates follow-up, and learns continuously, growing more precise with every interaction.

The result is a CRM that works alongside your team, simplifying the process behind the sale and making every connection more meaningful.

Combining Smarter Tools, Creating Stronger Connections

By subscribing to Aline CRM, you get the power of our CRM and its seamless integrations with Aline Connect and Aline Discover, making every part of your sales journey more responsive, insightful, and personal.

Aline CRM

See how Aline CRM simplifies the work behind the work, guiding every step from first inquiry to final move-in.

Key benefits of the CRM include:

- Act with clarity: AI-powered summaries, smart next steps, and a daily lineup of high-intent leads help your team focus on the right prospects and follow up with purpose.
- Automate with confidence: Automatic call capture, built-in communication tools, and intelligent workflows handle routine tasks behind the scenes, so no lead is ever missed.
- Connect with purpose: Calendar integration, Prospect-Centered Selling® compatibility, and actionable analytics bring every interaction together for a seamless, human-centered sales experience.
- Never miss new leads. Available on mobile devices to keep your team on track, no matter where they are.

Aline Connect

Aline Connect acts as your always-on virtual sales assistant, automating instant follow-up so no inquiry goes unanswered. It keeps your team focused on high-intent prospects while handling consistent follow-up behind the scenes. Every interaction is logged automatically in Aline CRM for full visibility and reporting.

More About Aline Connect

Aline Discover by Roobrik

Aline Discover surveys engage your website’s hidden audience to convert up to 40-percent more web leads through interactive surveys that guide discovery and reveal readiness, bringing qualified leads directly into your CRM.

More About Aline Discover

Aline CRM Subscription Tiers

Aline CRM offers subscription tiers that scale with your organization, each unlocking expanded automation, intelligence, and integration. Every tier builds on the last, and select features can be added or upgraded to fit your team’s needs today and support growth tomorrow.

Custom subscriptions available — please connect with us.

See Feature Details

Detailed Feature Comparison

IncludedAvailable for Purchase

Roadmap

Roadmap.

Preview

Reliable and ready for early use, with ongoing refinements.

Labs

Early-stage innovation available to select adopters.

Product	Essentials	Pro	Complete
Essentials
CRM Unlimited Users
iOS and Android apps
Sales Process Configuration Including Optional PCS Template
Lead Enrichment Append
Aline Academy Plus
Discovery Surveys
Afford Surveys
eSignature
Communications
Text and Email Messaging
Call Recording and Transcription
Bi-directional Outlook Integration
Automated Text Appointment Reminders
Quick Lead Response Labs
Aline Connect Labs
Aline Contact Center
Aline Marketing Automation
Reporting
Standard Reporting with Real-time Analytics
Custom Reporting	1 license	3 licenses	5 licenses
Benchmarking
Storage
Unlimited Documents
Templates
Automated Workflows	Up to 10 workflows	Up to 20 workflows	Up to 40 workflows
Aline Intelligence
Call Summaries
Lead Summaries
Lead Scoring
Pre-drafted Emails Preview
Daily Lineup Roadmap
Smart Next Steps Labs
Clara Prospect Assistant Roadmap
AI Context Builder Roadmap
Integrations
Web-to-lead Capture
Operations Integration	1	2	2
Web Services API	30,000 calls/month	100,000 calls/month	300,000 calls/month

Why Teams Love It

Aline supports more than 9,300 senior living and post-acute communities in their mission to deliver meaningful care and exceptional operations.

The CRM is very user-friendly, especially for sales. It’s easy to access the data we need to make good sales decisions. It’s easy to determine where we need more training, where we could be more effective, and what activities we need to put more energy into to get the right results. Pat Cokingtin, Senior VP of Sales and Marketing, Americare Senior Living

I needed a system that allowed us to capture data that would ensure we understood our customer better and maximized the chances of sales success through effective lead management. Natasha Pocock, Group Sales & Marketing Manager, Porthaven Care Homes

Frequently Asked Questions

Whether you manage assisted living, memory care, or independent living, Aline CRM Complete helps your team qualify, nurture, and convert leads efficiently. Aline CRM Complete includes everything you need to power sales and marketing success, including Aline Connect and Roobrik, right out of the box.

Yes, Aline CRM is designed for both care types. It includes tools built specifically for senior living sales and skilled nursing admissions, so each team can work the way they need to while staying aligned. Shared visibility keeps sales and admissions connected, helping communities act faster and deliver a smoother experience for residents and families.

Yes, Aline CRM integrates with leading referral and marketing platforms and connects seamlessly within the Aline suite. The result is a CRM that works smoothly alongside your existing systems without disrupting your current workflows.

Traditional CRMs store data. Aline CRM Complete acts on it, using intelligence and automation to recommend next steps, follow up with leads, and keep every opportunity moving forward.

Aline provides tailored onboarding, live and on-demand training, and responsive support from a team that understands senior living.

Ready to See Aline in Action?

We’d love to show you our product on your terms. Let’s connect and we’ll show you how Aline supports your unique needs, whatever they are.

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